Growing Across The Credit Spectrum With GreenState Credit Union
GreenState Credit Union, founded in 1938, is the largest independent financial institution in Iowa, and consistently ranks among the top 1% of US credit unions in returning profits to its members. It recently made a $500 million mortgage commitment to help close Iowa’s racial gap in home ownership.
When GreenState wanted a way to say yes to more members, especially members in low-income communities, it turned to Zest to help it build an AI-driven auto loan model that incorporated a lot more data to improve risk ranking across direct and indirect channels. In this case study you'll get a quick take on how Zest's AI lending solution helped GreenState:
• Increase its volume of instant approvals
• Drive more business through its online channels for faster and more automated decision-making
• Approve more loans for new and existing members who might have been overlooked by legacy methods
"The results we've seen from the model built with Zest software are impressive, increasing approvals by 22% without increasing our risk, meaning we could deliver more to GreenState members who deserve better." - Amy Henderson, Chief Consumer Services Officer, GreenState Credit Union