Credit Union Fireside Chat with Vystar Credit Union

Zest AI Resources

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Competitive market conditions, active M&A, and high deposit / low loan growth dynamics are raising the pressure on credit unions to change the way they do business after a tumultuous year. When it comes to innovation, how can CU leaders stick the landing?

Jenny Vipperman, CLO of VyStar Credit Union and Mike de Vere, CEO of Zest AI talk through the challenges credit unions face in 2021 and beyond, including lessons learned from digital transformation and technology investment. The discussion delivers insights for:

  • delivering differentiated service in a competitive landscape
  • driving sustainable loan growth and positive financials
  • increasing organizational agility and efficiency
  • innovating responsibly and winning buy-in from boards to members


Jenny Vipperman

Jenny Vipperman is the Chief Lending Officer of VyStar Credit Union, leading its consumer, mortgage, and commercial teams. With extensive experience in the automotive sector and credit union management, Jenny's is now on a mission to ensure that credit unions stay relevant and embrace change within the industry so they can be well-positioned to make a positive impact on the lives of their members and local communities. Jenny has been with VyStar since July 2018. She also serves on the board of the National Credit Union Foundation and The Leukemia & Lymphoma Society. She has a BA from Virginia Tech and MBA from George Mason University.

Mike de Vere

Mike has 20 years of experience transforming organizations large and small, public and private, and loves nothing better than figuring out how to use technology to solve strategic business issues. Prior to Zest, Mike was managing director of Nielsen’s global insights business, converting it to a SaaS-based model. Before that, he was president and CEO of Harris Interactive and spent more than a decade in leadership roles at JD Power. Mike received his MBA from the University of Southern California.