White Paper

2020 Harris Poll Consumer Credit Survey

The pandemic has upended daily life and the economy, forcing financial institutions to pivot and adjust to new consumer behavior and perspectives. What do consumers want from their banks in the post-covid era? How can banks build loyalty with Millenials and GenZ?

Zest AI teamed up with the Harris Poll to bring you the 2020 Consumer Credit Survey - based on feedback from 2700 Americans, ages 18-65 - to learn how the pandemic and social unrest is changing consumer behavior and perspectives. These insights will help you understand what is needed to improve your relationship with customers and build loyalty with one of the fastest-growing segments in the marketplace: Millennials and GenZ.

Here’s what the Report Covers:

  • State of Credit Scoring? Consumers say Fix it
  • Building Loyalty with Ethical Financial Consumers
  • COVID-19 Impact Snapshot
  • Millennial and GenZ Priority: Social Responsibility