2020 Credit Union Member Consumer Credit Behavior & Attitudes

The pandemic has upended daily life and the economy, forcing credit unions to pivot and adjust to new consumer behavior and perspectives. Members have some strong opinions about what they want from their financial institution - yes, the ethical financial consumer is here.

Zest AI teamed up with the Harris Poll to bring you the 2020 Consumer Credit Survey - based on feedback from 2700 Americans, ages 18-65 - to learn how the pandemic and social unrest is changing consumer behavior and perspectives. These insights will help you understand what is needed to improve your relationship with members and build loyalty with one of the fastest-growing segments in the marketplace: Millennials and GenZ.

Download the infographic to get a pulse on shifting credit union member preferences in the post-covid landscape.