ZestFinance partners with Baidu to fuel search-based underwriting

Zest AI team

July 18, 2016

ZestFinance announced today that it has received a strategic investment from Baidu (NASDAQ:BIDU), the leading Chinese language Internet search provider. ZestFinance is a Los Angeles-based company that uses machine learning to transform vast amounts of complex data into credit scores. Artificial intelligence experts and data scientists at both companies plan to work together to apply ZestFinance’s underwriting technology to Baidu’s search, location, and payment data in order to improve credit scoring decisions in China.

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